Kmart’s Evolution: From Kresge to Blue Light Special
Founded in 1899 by Sebastian Spurling Kresge, Kmart traces its roots to the S.S Kresge Company. Kresge, initially partnered with John McCrory, eventually became the sole owner, expanding his stores across eight cities between Chicago and Pittsburgh. The 1960s marked a turning point when retail pioneer Harry Cunningham propelled Kmart into the discount market with its first full-sized store in Michigan in 1962.
In response to competition, Kmart introduced the iconic “Blue Light Special” in 1965, a sales tactic with an audible cue: “Attention Kmart Shoppers.” This innovative approach quickly gained popularity. By 1976, S.S. Kresge, now Kmart Corporation, achieved historic success, opening 271 stores in a single year, pioneering 17 million square feet of sales space.
Kmart’s heyday featured endorsements from celebrities like Jaclyn Smith and Martha Stewart, driving sales. In 1977, Kmart accounted for 95% of S.S Kresge’s sales, prompting the company to officially adopt the name Kmart Corporation. The “Blue Light Special” became a symbol of the retailer’s unique marketing strategy, solidifying Kmart’s place in retail history.
